UK
EU
AU
UAE
As the specialty coffee sector expands, roasters strive to broaden their clientele and boost earnings. Wholesale coffee sales offer a potential solution, but it’s crucial to differentiate the coffee bags from competitors on the shelves.
Color plays a vital role in visual communication and can greatly affect consumer buying choices. Research indicates that color influences 62-90% of purchasing decisions, with up to 90% of impulsive purchases being based solely on color.
The color of coffee packaging can impact consumer emotions and perceptions. It’s crucial that the color chosen for coffee bags both appeals to customers and accurately represents the brand. In this piece, we delve into the importance of color in coffee bag design and offer guidance on selecting the optimal hues to elevate your coffee’s shelf appeal.
The rise of specialty coffee in supermarkets
The specialty coffee market in supermarkets has been growing due to consumer demand for premium and exceptional coffee experiences. Despite economic challenges, coffee consumption remains at a 20-year high. Many coffee drinkers opt to make coffee at home, with 68% brewing coffee daily and 15% brewing 1-3 times a week.
Specialty coffee roasters have the opportunity to bring their products to a wider and more accessible market through supermarkets. One such example is Nestlé’s Blue Bottle Coffee, which recently launched a special “instant” coffee packaged in a clear jar with a metal lid and a simple cream-colored label. The understated color of the packaging is expected to stand out amidst coffee bags with highly vibrant colors and images of steaming coffee cups.
Consumers are showing a growing interest in trying new and unique coffee experiences and are willing to pay a premium for top-quality beans and brewing methods. This trend is particularly prevalent among younger generations who are more likely to visit specialty coffee shops and purchase specialty coffee beans for home brewing.
Overall, the growth of the specialty coffee market offers numerous opportunities for coffee roasters to showcase their products and reach a wider audience through supermarkets.
How can colours help you stand out?
The emotions and associations evoked by different colors can be influenced by personal and cultural experiences. For instance, red often symbolizes energy, passion, and excitement, while blue represents calm, reliability, and stability. Yellow can signify cheerfulness and optimism, and green is often associated with nature and growth. In coffee packaging, green shades can convey crispness and freshness, while pink shades often suggest florals and sweetness. Earthy tones, like brown or beige, can depict sophistication and a connection to nature, making them suitable for sustainable coffee bags.
The psychology of color plays a crucial role in marketing and branding, influencing consumer perception and decision-making. For instance, a coffee brand that uses red in its packaging may aim to evoke a feeling of energy and excitement, while a brand that uses blue might want to convey trustworthiness and stability.
It’s vital to consider the emotions and associations you want to evoke with your coffee bags when choosing colors. Different colors can have different impacts on various audiences, so it’s crucial to conduct market research and keep your target audience in mind when selecting colors for your coffee bags.
Print Quality
The design of coffee bags is essential, but so is the print quality. Poor print quality can detract from the professional look of your bags and discourage consumers from choosing your product.
To guarantee the best possible print quality, consider using rotogravure for large print runs of over 10,000 bags or digital printing for smaller, cost-effective runs.
By emphasizing both the design and print quality of your coffee bags, you can create eye-catching packaging that effectively showcases your brand to consumers. This, in turn, can help you stand out on supermarket shelves and attract new customers.
As a provider of sustainable coffee packaging, The Bag Broker is equipped to meet the rapidly evolving needs of roasters with a variety of options, including compostable and recyclable bags. Our printing capabilities range from short run printing starting at 500 units, digital printing starting at 1,000 units, and rotogravure printing starting at 10,000 units. This allows us to accommodate a wide range of roasters with different printing needs.
We offer roasters and coffee shops a range of options that can be custom-printed to their business specifications. Additionally, we offer packaging made entirely with home compostable materials, providing a sustainable option for those looking to reduce their environmental impact. Our customizable packaging allows businesses to showcase their brand identity while also being mindful of the environment.
